https://inlovewithapple.com/A tribute to Apple’s rich historyhttps://inlovewithapple.com/better-results/https://inlovewithapple.com/better-results/Fri, 30 Oct 2020 12:06:54 +0000Play Video Play Video PC and Mac discuss making home movies and show each other their efforts. Supermodel Gisele Bündchen enters, representing Mac’s movie, while PC’s movie is represented by a man with a hairy chest wearing a blonde wig and a dress similar to Bündchen’s. PC states that his movie is a “work-in-progress.” About This Ad Title Better Results Release Date Oct 9, 2006 Actor(s) Justin Long (Mac), John Hodgman (PC), Gisele Bündchen (Model) Format 1080p Original Format 848x480phttps://inlovewithapple.com/better/https://inlovewithapple.com/better/Fri, 30 Oct 2020 12:05:52 +0000Play Video Play Video Mac praises PC’s ability with spreadsheets but explains that he is better with life-related activities such as music, pictures, and movies. PC defensively asks what Mac means by “better,” only to sheepishly claim a different definition when Mac tells him. About This Ad Title Better Release Date May 2, 2006 Actor(s) Justin Long (Mac), John Hodgman (PC) Format 1080p Original Format 848x480phttps://inlovewithapple.com/bean-counter/https://inlovewithapple.com/bean-counter/Fri, 30 Oct 2020 00:04:04 +0000Play Video Play Video PC is trying to balance his budget, admitting that Vista’s problems are frustrating PC users and it’s time to take drastic action: spending almost all of the money on advertising. When Mac asks PC if he thinks the small amount of money left will fix Vista, PC reallocates all of it to advertising. This ad coincided with the introduction of Microsoft’s “ I’m a PC ” campaign. About This Ad Title Bean Counter Release Date October 19, 2008 Actor(s) Justin Long (Mac), John Hodgman (PC) Format 1080p Original Format 848x480phttps://inlovewithapple.com/bake-sale/https://inlovewithapple.com/bake-sale/Fri, 30 Oct 2020 00:03:54 +0000Play Video Play Video When Mac questions PC regarding a bake sale he has set up, PC replies that he is trying to raise money by himself in order to fix Vista’s problems. Mac decides to contribute by buying a cupcake, but as soon as he takes a bite, PC asks him to pay ten million dollars for it. About This Ad Title Bake Sale Release Date October 20, 2008 Actor(s) Justin Long (Mac), John Hodgman (PC) Format 1080p Original Format 848x480phttps://inlovewithapple.com/angel-devil/https://inlovewithapple.com/angel-devil/Fri, 30 Oct 2020 00:02:16 +0000Play Video Play Video Mac gives PC an iPhoto book to view. Suddenly, angel and devil versions of PC appear behind him. The angel encourages PC to compliment Mac, while the devil prods PC to destroy the book. In the end, PC says the book is good and then turns around, feeling the air where the angel and devil versions of himself were. Accident , Angel/Devil and Trust Mac, were released for the campaign on August 27, 2006, during the 2006 Primetime Emmy Awards . About This Ad Title Angel/Devil Release Date August 27, 2006 Actor(s) Justin Long (Mac), John Hodgman (PC) Format 1080p Original Format 848x480phttps://inlovewithapple.com/accident/https://inlovewithapple.com/accident/Fri, 30 Oct 2020 00:01:09 +0000Play Video Play Video A wheelchair-bound PC, who is wearing casts on his arms, explains that he fell off his desk when someone tripped over his power cord, thus prompting Mac to point out that the MacBook’s and MacBook Pro’s magnetic power cord prevents such an occurrence. The Macbook pictured at the end demonstrates a harmless cord disconnection. Accident, Angel/Devil and Trust Mac, were released for the campaign on August 27, 2006, during the 2006 Primetime Emmy Awards . About This Ad Title Accident Release Date August 27, 2006 Actor(s) Justin Long (Mac), John Hodgman (PC) Format 1080p Original Format 848x480phttps://inlovewithapple.com/how-the-mac-revolutionised-desktop-publishing/https://inlovewithapple.com/how-the-mac-revolutionised-desktop-publishing/Thu, 27 Feb 2020 21:08:31 +0000The Macintosh gave rise to a whole new way of publishing, known as the digital revolution. Discover how the Macintosh changed the way newspapers and magazines were made. Jonathan Seybold, the founder of publishing, printing and graphics events Seybold Seminars, was convinced that the Macintosh was the future publishing from the day Apple co-founder Steve Jobs first showed him the computer. “It was very clear to me that the distinction between computing and information science and graphic arts would just go away,” he says. In the summer of 1984, Jobs called Jonathan Seybold. “Steve wanted to see me urgently,” Seybold recalls. “He said they had a deal with Adobe, they were signing a deal with Linotype, they had real fonts. I went to Cupertino and walked into this tiny room, and there stood Jobs and [Adobe co-founder John] Warnock with a Mac and a LaserWriter. He showed me what they were up to. I turned to Steve and said, ‘You’ve just turned publishing on its head. This is the watershed event.’ When I turned to John, he has this look on his face. He was just so happy. I could tell he was thinking, ‘This made the company. This is my validation.’ It was a magic moment.” It was the end of 1984, and the stage was set for the introduction of the Apple LaserWriter. The LaserWriter debuted to great fanfare at Apple’s annual stockholder meeting on January 23, 1985, where Steve Jobs’s legendary showmanship was on display. Onstage the Pointer Sisters belted out “I’m So Excited.” In the audience were all 27 Adobe employees who had made the trip to Cupertino’s Flint Center after toasting the culmination of their two-year effort at Adobe’s office the evening before. The jubilant engineers who had toiled in obscurity were seeing their product in a place where they could gauge public’s reaction to it. “You couldn’t walk out of there not feeling you were doing something great,” says Dan Puttman, Adobe employee #2 and former senior vice president of the North American systems division. The LaserWriter cost $6,995 (£4,225) – steep by today’s standard, yet astoundingly cheap compared with the IBM and Xerox laser printers of the day, which were priced three to ten times that. Plus, the LaserWriter had Adobe’s special ingredient: PostScript. Almost immediately, analysts commented on the LaserWriter’s output, praising its “near-typeset quality.” With the release of the LaserWriter, Adobe Systems was on the corporate map. The two soft-spoken scientists [co-founders Warnock and Chuck Geschke] were thrust into the media spotlight, fielding interview requests to explain why the world’s second-largest computer company had bet its future on an unknown startup. When three upstart companies – Adobe Systems, Aldus Corporation, and Apple Computer – joined forces to create desktop publishing in 1985, shockwaves rumbled through the publishing world. Thanks to the combination of the Apple Macintosh, Aldus PageMaker, and the Adobe PostScript-equipped LaserWriter, publishing was liberated from the confines of proprietary typesetting and printing systems. This article first appeared in Macworld in January 2004. It is excerpted from Pamela Pfiffner’s Inside the Publishing Revolution: The Adobe Story (Adobe Press/Peachpit Press, 2003).https://inlovewithapple.com/think-different-a-flashback-of-an-historical-campaign/https://inlovewithapple.com/think-different-a-flashback-of-an-historical-campaign/Wed, 26 Feb 2020 21:18:19 +0000T his week we decided to analyse an old-special campaign from Apple, the distinguished “Think Different” which launched in 1997. This slogan changed the way we see campaigns, ads, posters and of course the way we see computers and technology. Although it’s not grammatically correct, as the word “think” needs a following adverb, Jobs persisted on the adjective “different” stating that “Think Differently” would be a misunderstanding. That was the goal of Apple’s co-founder Steve Jobs, he claimed specifically that “you always had to be a little different to buy an Apple computer.” “I think you had to really think differently when you bought a Mac. It was a totally different computer, worked in a totally different way, used a totally different part of your brain. And it opened up a computer world for a lot of people who thought differently … And I think you still have to think differently to buy an Apple computer.” We all can understand why Jobs chose the word “different” and since then Apple is on top as a multinational enterprise in technology and launching the most innovative devices, services. So, without any doubt it has gained the market and the consumers in general. The campaign was anchored by the memorable “Crazy Ones” spot which celebrates some of the world’s time-honored visionaries like Albert Einstein , Thomas Edison , Gandhi , Pablo Picasso and a dozen more. “Here’s to the crazy ones… the ones who see things differently” are some of the words that we listen to this unforgettable spot. The exact text of the ad Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. But what’s the story behind this ad? Jonathan Littman , did his research with the aid of Craig Tanimoto , an old creative art director who worked at TBWA/Chiat/Day agency and became the person behind this brilliant concept with black and white photographs of “crazies” people who “thought different” in combination with the all-time-classic logo and slogan. To be more precise in 1997 ,as he said, Apple was “in trouble…they had only 90 days of money left”. That moment Tanimoto started to draw some sketches inspired by those of Rene Magritte’s “ Ceci n’est pas une pipe ” and later he combined them with Apple’s logo and the words “Think Different”. For days Tanimoto kept these sketches in his notebook pointing out that “ideas are fragile” and need incubation time, although he knew that this was THE BIG idea that Apple wanted. At agency’s presentation in which creative teams were pinching their ideas, Craig achieved to inspire the whole room and they started working on his idea. The outcome: it became a success cooperating with the big “ Think Different” campaign and it was promoted on TV, on posters and “rejuvenated Apple and ushered in a new age, turning personal computing into a catalyzing metaphor for rebellion, individuality, and change” (J.Littman) 1 1 Indeed, this ad is strong and motivating, it can draws viewer’s attention from the first second and it remains unique until now. However, for the record Steve Jobs wasn’t sure at first about this combination claiming that “This is great, this is really great … but I can’t do this. People already think I’m an egotist, and putting the Apple logo up there with all these geniuses will get me skewered by the press.” but after some minutes he decided to continue with this idea, realizing that this was the correct to do for Apple. Finally, the company never launch a video without the lyrics as they are a strong feature creating an emotional bond with the audience. This article first appeared on Medium.com in March 2018, by Marianna Renesi .